7‑Eleven
7‑Eleven is the world’s largest convenience store chain, offering a blend of in‑store convenience and digital services—including delivery (7NOW), mobile ordering, loyalty (7Rewards), mobile checkout, and AI‑driven store personalization.
The Challenge
As a 24/7 global retailer with varied store formats, 7‑Eleven needed to integrate digital services seamlessly across regions—balancing in‑store simplicity with personalized mobile experiences.
Implementing real‑time inventory‑aware delivery, AI‑driven promotions, mobile payment, and self‑checkout required modernizing legacy systems and building scalable data infrastructure.
Our Approach
They appear to have built their website using WordPress, combined with powerful e-commerce plugins such as WooCommerce, which enables them to manage their product catalog, shopping cart, payment gateway integrations, and overall store operations seamlessly. By using this flexible and widely supported platform, they gain the ability to customize and scale their online store with ease. Together, these elements reflect a thoughtful combination of technical setup, design refinement, and user experience—all crucial in appealing to a luxury-conscious audience.
The Solution
Launched a redesigned 7‑Eleven app incorporating 7Rewards, 7Wallet (cashless payment), Mobile Checkout, on‑demand delivery (7NOW), and personalized content using geofencing and AI analytics. Built global reach by sharing successful digital tools (like 7GT/Operation Workbench, AI ordering) across markets :contentReference[oaicite:2]{index=2}.
- Drupal 8 corporate site supporting robust content and regional updates :contentReference[oaicite:3]{index=3}.
- Redesigned mobile app (iOS/Android): 7Rewards loyalty, streamline login, browse & delivery, fuel & carwash integration :contentReference[oaicite:4]{index=4}.
- 7NOW local store delivery integrated with inventory—delivered in under 30 min in nearly 7,000 U.S. stores and 8,800+ Japan stores :contentReference[oaicite:5]{index=5}.
Results & Impact
- 95 M+ 7Rewards members, improved app ratings (iOS from 1.5 to ~4.8), 12 M+ active app installs :contentReference[oaicite:8]{index=8}.
- High-frequency usage of 7NOW (~17 deliveries/store daily in U.S.), consistently sub-30 minute delivery times :contentReference[oaicite:9]{index=9}.