Saliah Foods
Saliah Foods grows and sells a range of date-based health foods—whole dates, syrups, honey, nuts combos, and gift packs. They combine Indian farm-grown produce with imported date varieties and market through their website and major e‑commerce platforms.
The Challenge
Earlier, the website was built using WordPress, which is great for quick setup, especially for content-driven sites. However, over time, it likely became restrictive for scalability and performance. WordPress sites can become bloated with plugins and themes, leading to slower load times, security vulnerabilities, and limited control over fine-tuned UI/UX.
Custom features like product filtering, dynamic animations, or headless API integrations become complex and messy to implement in WordPress due to its monolithic structure and reliance on PHP.
Our Approach
To overcome these limitations, the team moved to React.js for building a faster, more modular, and developer‑friendly frontend. React offers full control over component‑based architecture, making it easier to manage code and deliver optimized, interactive experiences—especially for a product‑focused brand like Saliah Foods. With React (possibly paired with a headless CMS or custom backend), the site can now scale smoothly, support modern animations, improve SEO with server‑side rendering (via Next.js), and offer a seamless shopping experience across all devices.
The Solution
We built a fully componentized Next.js ecommerce storefront integrated with a headless CMS (Strapi). Real-time product filtering, smooth page transitions with Framer Motion, and server-side rendering were implemented to ensure performance and SEO gains.Built dynamic filtering and sorting for product categories and variants.
- Implemented server-side rendering and incremental static regeneration to improve load speeds and SEO.
- Built dynamic filtering and sorting for product categories and variants.
- Integrated secure headless CMS (Strapi) with REST APIs to manage products and content separately from the frontend.
Results & Impact
- Page load performance improved by ~50% (Core Web Vitals: LCP reduced to under 1s).
- Organic traffic increased by 30% within 3 months due to better SEO and faster pages.
- User engagement on product pages increased by 40%, leading to a 20% lift in conversions.